Here’s a snippet from the latest copy of Physicians Practice Pearls®, a free weekly newsletter from the publishers of Physicians Practice, America’s Leading Practice Management Journal. To review the current issue of the journal or to read archived articles, visit www.PhysiciansPractice.com. Enjoy!
Go ahead. Get serious about patient collections. Run a report. A greater percentage of your revenue is probably coming directly from patients — and not from payers — than it was last year. This is due to higher copays and deductibles, more health savings plans, and a growing roster of uninsured patients. It’s time for your practice to put patient collections into high gear.
Here are four keys to success:
- Arm your front desk. Much of the action in patient collections happens here. These folks need the info and know-how to do a good job, so give them access to data on past-due accounts. They should collect on such accounts when patients check in, or they should arrange for those with accounts over a certain amount to meet privately before their appointment with a biller or financial counselor to resolve the matter.
Also, teach your front-desk staff how to access payer Web sites as part of the pre-registration process to identify accurate copay amounts, as what’s on a patient’s insurance card may not be up to date. They’ll need hardcore training on how to ask, politely but insistently, for payment now.
One terrific practice-tested tip: Put billers at the front desk. Billers know which patients walking in the door owe money, and they are well equipped to answer tricky financial questions.
- Speed up payment. If you can’t collect at the time of service, send out the first patient statement as soon as possible. Make sure it clearly states what is owed, why, and exactly how to pay. If you don’t already offer online payment, set it up (consider PayPal for this purpose). Send a second statement in the next cycle, ideally within the same month. Then, no more statements. Your next letter to patients gives them 10 days to pay up, or the debt goes off to collections. Then follow through.
- Get the debt reassigned. If patients don’t have enough cash to pay you directly, suggest they secure some type of loan. This could simply be through regular credit card payments. If that’s not a viable option, suggest that the patient contact an agency that extends loans for healthcare debts, such as www.carecredit.com.
- Target big balances. If patient collections are out of control, work the backlog by attacking the largest accounts first, rather than working alphabetically or chronologically. The more you can get the big collections off your books, the better.
Patient accounts need as much attention as payer accounts do these days. It is well within reason for you to appropriately collect what you have earned.
(Content for this post courtesy of Physician’s Practice—Pamela Moore, CPC, PhD, is senior editor, practice management, for Physicians Practice. She can be reached at pmoore@physicianspractice.com)
